Corporate Entertainers Blog

One of the biggest trends in the meeting and conference industry is rooted in customization

Going Custom All the Way

One of the biggest trends in the meeting and conference industry is rooted in customization. Even when your event is set to draw a huge crowd, there is an expectation today that the experience will be customized to each individual attendee. That might sound impossible because everyone is unique. We’re all a bit different. But there are a few tricks of the trade we’re willing to share.

Over the years our team has seen this trend take hold on the industry. Let’s take a closer look at three ways you can customize your next event so each attendee leaves feeling like you designed it just for them.

1. Getting involved: Attendees require a unique level of stimulation and interactivity. A large part of this is due to technology’s influence on how we interact with the world around us. Let’s be honest, there aren’t many people tripping over themselves to sit quietly in a room watching a PowerPoint presentation.

Taking advantage of the trend: Use today’s emerging technology, social media and unique opportunities like direct audience involvement. You might even want to give your audience the power to set the agenda as the day progresses. Don’t be shy. This is the time to get creative and give your attendees the power to dive in.

2. Event design can’t be overlooked: As much as the content is important, the atmosphere and environment you create can make or break the entire event. Your goal should be to create an experience that promotes face-to-face interaction, networking and collaboration. You want it to feel more like a networking session overrun by energy and discussion, not a classroom.

Taking advantage of the trend: As you think through your event, contemplate how your setup will impact your audience’s ability to get engaged and interact with those around them. The most successful events and conferences – like TED – have become masters in creating an environment that maximizes interaction and dialogue. You want to provide your audience with the ability to get what they want out of their attendance.

3. Getting inspired on the local level: Selecting the location and venue is a big part of the event planning process. But once it’s selected, don’t ignore what’s around you. Take this opportunity to promote the local culture. From the activities, event space, breakouts, dining and other events, showcase the local flavour as much as possible. People crave an experience that means something.

Taking advantage of the trend: Get creative. Your possibilities are endless. If the city you’ve selected is known for its western flare, weave that into every part of your event so your attendees feel like they’re about to get an experience of a lifetime. Let your imagination run wild!

Setting you up for success
When it comes to creating a lasting impression on your attendees, lean on our more than 40 years of experience with some of the top event planners from across North America. We can help you deliver an experience that will make people take notice. We can also help you find the right entertainment for your goals. Contact our team directly and take a moment to review our roster of incredibly talented entertainers.

geryschubertFEATURED: Gery Schubert

Gery Schubert is a professional actor, comedian, teacher, speaker and performer. He comes with more than 20 years of performing and teaching experience, and a lifetime of creative ideas. He is best known as “the man of a thousand voices, a hundred faces and at least 12 wigs”.

He has also performed on film, T.V., radio, stage. His performances have ranged from Disney’s “Honey I Shrunk the Kids” to regular comic engagements. He’s someone you don’t want to pass up!


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